YouTube has announced new monetization policies that will go into effect on July 10, 2023. These changes will make it easier for smaller creators to earn money from their videos, and will also provide more transparency and control over how their content is monetized.
One of the biggest changes is that the minimum subscriber and watch time requirements for the YouTube Partner Program will be reduced. Previously, creators needed to have at least 1,000 subscribers and 4,000 watch hours in the past 12 months in order to monetize their videos. Under the new policy, creators will only need to have at least 100 subscribers and 2,000 watch hours in the past 12 months.
YouTube is also making changes to how it pays creators for their views. Under the previous policy, creators earned money based on the number of views their videos received. However, this system was often unfair to smaller creators, who often received lower CPMs (cost per mille, or the amount of money an advertiser pays for every 1,000 views) than larger creators.
The new policy will pay creators based on a combination of factors, including the number of views their videos receive, the watch time of their videos, and the engagement of their viewers. This will help to ensure that all creators are fairly compensated for their work.
Finally, YouTube is giving creators more control over how their content is monetized. In the past, creators had very little say in which ads were shown on their videos. However, under the new policy, creators will be able to choose which ads appear on their videos, and they will also be able to block certain types of ads, such as ads for gambling or alcohol.
These changes are a positive step for YouTube creators. They will make it easier for smaller creators to earn money from their videos, and they will also give creators more control over how their content is monetized.
Here are some additional details about the new monetization policies:
- Minimum subscriber and watch time requirements: As mentioned above, the minimum subscriber and watch time requirements for the YouTube Partner Program will be reduced. Previously, creators needed to have at least 1,000 subscribers and 4,000 watch hours in the past 12 months in order to monetize their videos. Under the new policy, creators will only need to have at least 100 subscribers and 2,000 watch hours in the past 12 months.
- Payout system: Under the new policy, creators will be paid based on a combination of factors, including the number of views their videos receive, the watch time of their videos, and the engagement of their viewers. This will help to ensure that all creators are fairly compensated for their work.
- Creator control: Creators will have more control over how their content is monetized under the new policy. They will be able to choose which ads appear on their videos, and they will also be able to block certain types of ads, such as ads for gambling or alcohol.
If you have any questions about the new monetization policies, you can visit the YouTube Help Center for more information.